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Innovation

2026

An abstract, metaphorical map illustrating strategic decision-making. The map features a winding, unique path leading to a distinct peak on the left, symbolizing core, unique competencies requiring dedicated focus. To the right, a wide, standardized highway represents commodity tasks that are best outsourced or automated, emphasizing the concept of evolution from unique to commodity.

Wardley Maps: Do What Only You Can Do, Outsource the Rest

28 May 2026·2742 words·13 mins

A conceptual illustration of a person in a mist of uncertainty assembling scattered components in their hands (representing Bird-in-Hand), collaborating with partners to stitch a patchwork quilt towards a glowing horizon (Crazy Quilt and Lemonade), guided by control dials (Pilot-in-the-Plane).

Effectuation: What to Do When You Don't Know What to Do

27 May 2026·2764 words·13 mins