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Effectuation

2026

A conceptual illustration of a person in a mist of uncertainty assembling scattered components in their hands (representing Bird-in-Hand), collaborating with partners to stitch a patchwork quilt towards a glowing horizon (Crazy Quilt and Lemonade), guided by control dials (Pilot-in-the-Plane).

Effectuation: What to Do When You Don't Know What to Do

27 May 2026·2764 words·13 mins

© 2026 Caihao Cui

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